The Centro hotels are positioned in the midscale segment. Credit: © 2024 HR Group.

Germany-based HR Group has expanded its European presence with the acquisition of 34 hotels, including two projects, from Centro Holding and Centro Hotel Management.

Financial terms of the deal, which integrates more than 2,800 rooms into HR Group’s operational management, remained undisclosed.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

It includes 18 affiliated hotel companies across Germany, Austria, and the Netherlands, alongside the management platform in Hamburg. 

The Centro hotels are positioned in the midscale segment and operate under various brands, including Centro Hotels, NinetyNine, FourSide, Boutique, and NYCE.

HR Group CEO and owner Ruslan Husry says: “I would like to thank Rahman Neiro, CEO of Centro Hotel Group, for the trust and cooperation throughout the entire business process. I am excited to continue managing these lifestyle hotels.

“As the largest multi-brand hotel operator in Europe, we will leverage our operational expertise and cutting-edge digitalisation to perfectly position these hotels in the market.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Centro Hotel Group CEO Rahman Neiro said: “I am very pleased that the HR Group has seen the same potential in our concepts and properties as we have, and these will now have the deserved growth potential due to their integration into HR Group’s extensive network.

“The transition will be overseen by my sister, Homeira Amiri.”

All workers of the acquired hotels and the Hamburg headquarters will be retained. 

The Hamburg team will operate as an independent business unit within HR Group. 

Leading the integration and management of the Centro portfolio is Eric Buitenhuis, who rejoins HR Group as managing director after previously serving with the company from 2006 to 2021.

With the latest acquisition, HR Group’s portfolio now encompasses almost 200 hotels in Europe, managed through ownership, lease, or management agreements.