Hyatt Hotels has unveiled plans to open more than 50 new luxury and lifestyle hotels globally in the next two years.
The increase in luxury travel demand last year has positioned Hyatt to capitalise on this trend, particularly in Europe, which is expected to see a 52.8% increase in existing luxury hotel stock by 2028.
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Hyatt, which has 70% of its rooms categorised as luxury and upper upscale, is looking to capitalise on this trend. The company has extended its portfolio by 28 luxury hotels and resorts in the last three years and doubled its luxury room count since 2017.
The lifestyle hotel segment is also thriving, driven by experience-focused offerings that resonate with new generations of travellers. The company has significantly increased its presence in this segment, having quintupled its lifestyle rooms since 2017 and adding 28 lifestyle hotels this year alone.
This leadership has been bolstered by the recent purchase of brands and most affiliates of lifestyle hospitality firm Standard International, along with the establishment of a new Lifestyle group for Hyatt.
The future openings include hotels such as Park Hyatt Kuala Lumpur and Park Hyatt Johannesburg, as well as Andaz Miami Beach and Andaz Gold Coast.
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By GlobalDataThe Luxury portfolio will feature hotels with several amenities and designs, including brands such as Park Hyatt, Alila, and Miraval.
The Lifestyle portfolio will offer originality in design, dining, and cultural programming, featuring brands such as Andaz, Thompson Hotels, and the newly acquired Standard International.
Hyatt EAME group president Javier Águila said: “This year, we have much to celebrate at ILTM, the premier event for the luxury hospitality industry. 2024 has been a strong year for the Europe, Africa and Middle East region, with luxury and lifestyle segments driving this success, as shown by the exceptional performance of our hotels and the excitement around openings like Park Hyatt London River Thames and Park Hyatt Marrakech.
“Our future in these highly sought-after segments looks brighter than ever, thanks to recent acquisitions like Mr & Mrs Smith and Standard International, as well as our commitment to building dedicated teams and leveraging specialised talent to enhance our luxury and lifestyle offerings.”
As of 30 September 2024, Hyatt’s portfolio included more than 1,350 hotels and all-inclusive properties in 79 countries across six continents.
