Hyatt’s guest loyalty programme World of Hyatt has entered an exclusive alliance with the upscale outdoor hospitality brand Under Canvas.
This partnership allows guests and members to immerse themselves in outdoor experiences and stays at Under Canvas’ 13 outdoor resorts, including the new luxury outdoor resort, ULUM Moab.
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The alliance provides World of Hyatt members with access to upscale experiences across numerous US national parks and other notable outdoor destinations.
Members can now book their stays at Under Canvas camps and ULUM Moab through Hyatt’s channels to start earning and redeeming points.
Under Canvas and ULUM outdoor resorts offer popular and curated luxury outdoor experiences to World of Hyatt members.
Spread across destinations in the US such as Montana’s Yellowstone National Park, Tennessee’s Great Smoky Mountains and Acadia National Park in Maine, Under Canvas camps offer upscale hospitality.
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By GlobalDataThese camps feature safari-inspired tents and complimentary programming such as nightly campfires, board games, yoga, and kid’s activities.
Hyatt chief commercial officer Mark Vondrasek said: “Travelers are looking for new and unique experiences to reconnect with nature in off-the-beaten-path locations. By adding these luxury outdoor camps to World of Hyatt, we are bringing more memorable travel experiences for our guests and members.
“Hyatt offers one of the fastest-growing luxury portfolios globally and with the inclusion of these incredible Under Canvas camps in World of Hyatt, we continue to double down on this focus and bring immense value to our rapidly growing member base.”
Following the initial integration of more than 700 global boutique and luxury hotels and resorts into the World of Hyatt through the Mr & Mrs Smith platform, select Under Canvas camps and ULUM Moab are now also part of this platform.
Hyatt is expected to make even more Mr & Mrs Smith hotels available for members to book through Hyatt channels by the end of this year.
