Hyatt has an asset-light business model. Credit: Tobias Arhelger via Shutterstock.

Hyatt Corporation has reported that its pipeline has grown by 85% since 2017, reaching 129,000 rooms midway through 2024.

The company has invested in its lifestyle hotel brands, as consumers continue to prioritise discretionary spending on experiences.

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Hyatt’s lifestyle brands are growing globally, with new properties scheduled to open from late 2024 to 2026. A key opening for Hyatt is ATONA, its first brand to originate from Japan, which is part of a joint venture with Japanese affiliates.

The Hyatt Studios brand, the company’s entry into the upper-midscale extended-stay segment, is also gaining traction with more than 250 deals in negotiation and 3,000 rooms in the pipeline, representing several new submarkets for Hyatt.

Each Hyatt Studios hotel will offer a 24/7 marketplace, free high-speed internet and streaming, EV charging stations and simplified technology that further enhances the brand’s efficient operating model. The brand recently celebrated the second Hyatt Studios ground-breaking for a location in Huntsville, Alabama, US.

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Meanwhile, the Grand Hyatt brand will grow by more than 10 locations up to 2026 with key rebrands and developments in priority markets internationally.

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This is alongside Hyatt’s Inclusive Collection, which grew to approximately 41,412 rooms across 124 properties in the first quarter (Q1) of the financial year 2024 (FY24). The Collection is comprised of 10 brands and aims to provide personalised hospitality.

Hyatt president and CEO Mark Hoplamazian commented: “We strategically expand our portfolio of brands, intentionally selecting new and existing markets to enhance our network effect for owners and guests. Our commitment to thoughtful organic growth and strategic acquisitions amplifies our asset-light business model.

“Our goal is not to be the largest hospitality company, but the company most valued by colleagues, guests and owners.”