IHG Hotels & Resorts has provided an update on the continued growth of its Holiday Inn Brand Family across Europe.
The hospitality firm has announced new signings and openings of Holiday Inn Hotels & Resorts and Holiday Inn Express at key airport locations in the continent.
Go deeper with GlobalData
The signings and openings support IHG’s long-term expansion goal into several European cities.
IHG Hotels & Resorts Europe development vice-president Willemijn Geels: “We’re delighted to keep growing our Holiday Inn Brand Family across Europe. These recent signings and openings at key airport locations across the market are the perfect demonstration of the popularity of these brands amongst owners and guests alike.
“For our owners and investors, our Holiday Inn and Holiday Inn Express brands have demonstrated real resilience in these tougher times – accounting for more than half of all new IHG Hotels & Resorts signings in 2020 and 60% of new openings despite the challenges of Covid-19.
“We understand that from our guests’ perspectives, these trusted brands provide a consistent, reliable and warm experience which has come to define True Hospitality.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataRecently, IHG unveiled Holiday Inn Express Nice – Grand Arenas in France in partnership with HPVA and the 421-room Holiday Inn Dublin Airport in the Irish capital in partnership with owner group JMK.
In Turkey, IHG has collaborated with Asal Grup Otomotiv İnşaat Ticaret to open the 122-room Holiday Inn Express Ankara Airport next year.
The company has also signed a partnership with Bartila for Holiday Inn Express Madrid Airport in Spain.
Slated to open by the end of 2023, the 156-room hotel will have a restaurant and bar, and an outdoor pool.
Additionally, IHG will open the 146-room Holiday Inn Express Seville Airport in partnership with Cayman Group in 2023.
In the same year, the 224-room Holiday Inn Express Rome – Airport will open its door. It will be launched as part of a franchise agreement with Caltagirone Group and Borealis Hotel Group.
