IHG Hotels & Resorts is set to develop a new Holiday Inn Express hotel in the Indian city of Ayodhya, with plans to welcome guests by mid-2028.

This move is part of IHG’s strategy to expand its footprint in the country, particularly in spiritual destinations.

With more than 3,100 hotels worldwide, Holiday Inn Express is known for its accessible accommodations and services.

Holiday Inn Express owner Abhishek Jain said: “We are delighted to partner with IHG Hotels & Resorts to introduce Holiday Inn Express to the holy city of Ayodhya.

“By combining our local expertise with IHG’s global standards, we aim to create a distinguished destination that will become a preferred choice for both domestic and international travellers. With a high visibility and strategic location, the hotel will set new standards of hospitality in Ayodhya.”

The upcoming Holiday Inn Express Ayodhya will offer amenities, targeting spiritual, leisure, and meetings, incentives, conferences, and exhibitions (MICE) travellers.

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Ayodhya has emerged as a tourist destination in India, attracting more than 110 million visitors in the first half of 2024 alone.

The Holiday Inn Express Ayodhya will benefit from its proximity to the airport, the main temple complex, and the Railway Station.

The property will provide guests access to 125 appointed rooms, an all-day dining restaurant, a fitness centre, a business centre, parking spaces, a laundry room, and a meeting room.

IHG Hotels & Resorts South West Asia managing director Sudeep Jain said: “We are thrilled to announce the signing of Holiday Inn Express Ayodhya. Ayodhya has become one of India’s most preferred tourist destinations in 2024.

“With Holiday Inn Express Ayodhya’s strategic location, the hotel will benefit predominantly from spiritual tourism year-round. The hotel is poised to offer a unique stay experience, blending world-class hospitality, comfort and convenience with an easy connection to the city’s spiritual heritage.

“This signing reaffirms our commitment to expand IHG’s presence in secondary markets, including those with significant cultural and religious appeal as the number of travellers to these markets continue to grow driving demand for quality accommodation.”

IHG’s current portfolio in India includes 46 hotels across five brands, with a pipeline of 58 hotels slated to open in the next three to five years.

These brands include Six Senses, InterContinental Hotels and Resorts, Crowne Plaza, voco Hotels, Holiday Inn Resort, and Holiday Inn Express.