JW Marriott, a brand within Marriott International’s portfolio, has linked with lifestyle company Flamingo Estate on a new luxury guest experience focused on sensory wellbeing.
The companies have created an exclusive co-branded scent called Expansion, inspired by JW Marriott’s natural spaces. Guests at select JW Marriott properties globally will be able to experience the scent, which is also available as a candle that is hand-poured in Los Angeles.
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For the sense of sound, Flamingo Estate and JW Marriott have developed four exclusive playlists titled Aurora, Sun, Twilight and Moon. These are designed to encourage mindfulness and will launch in public spaces at JW Marriott locations internationally to welcome guests upon arrival in the lobby.
The third product of the sensory partnership is a signature honey. The California wildflower co-branded honey features adaptogenic holy basil and bergamot to promote well-being and resilience to stress.
JW Marriott vice-president and global brand leader Bruce Rohr commented: “We are dedicated to curating an atmosphere that allows our guests to be present in mind, body and spirit.”
Flamingo Estate founder Richard Christiansen added: “We both believe in real hospitality, and it’s at the heart of what we do. This is communicated through all these senses, but especially taste, touch and smell.”
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By GlobalDataJW Marriott recently debuted a luxury hotel in Nairobi, Kenya, and the brand is set to launch in Greece in 2025.
