Karisma Hotels & Resorts has entered a software-as-a-service (SaaS) partnership to license Latin American travel technology provider Despegar’s AI travel assistant, Sofia, to enhance its customer service.
According to the agreement, Karisma will use Sofia to bolster the hotel group’s customer service capabilities through enhanced chatbot functionalities.
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With the deal in place, Karisma’s customers will now have access to a digital travel assistant that offers distinct advantages for improved travel planning and booking.
Using Despegar’s AI technology, Karisma Hotels & Resorts plans to provide tailored assistance for its guests.
Karisma Hotels & Resorts chief strategic officer Miguel Ortiz said: “We are thrilled to partner with Despegar and integrate their innovative AI travel assistant, Sofia, into our services. This collaboration is a true testament to our commitment to leading the hospitality industry in technological advancement.
“With Sofia, we aim to provide personalised, seamless, and comprehensive assistance, making travel planning as enjoyable as the journey. Together, we are setting a new standard for digital engagement in hospitality.”
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By GlobalDataDespegar’s strategy focuses on licensing its AI-powered travel solutions to provide personalised customer experiences. This approach allows Despegar to forge deeper B2B partnerships and open up new revenue streams.
Despegar CEO Damian Scokin said: “Our partnership with Karisma is an exciting step forward for both companies. By integrating our AI travel assistant, Sofia, we will not only deepen our collaboration with a valued partner but also position Karisma at the forefront of technological innovation in the hospitality industry.
“As we move forward, we’re eager to explore new ways to enhance Karisma’s travel assistant, expanding its capabilities to offer even more value to travellers.”
In June, Karisma Hotels & Resorts, in partnership with Dobrov & Family Group, announced plans to construct the Porta Rai hotel-residential complex in Ulcinj, Montenegro.
