LaRiSa Hotels & Resorts has introduced its new 8fold brand in the mid-market hospitality segment in India.
The brand aims to serve upper-middle-class travellers, and features boutique-style hotels priced between Rs4,000 and Rs9,000 ($46.76 and $105.20) per night.
LaRiSa Hotels and Resorts founder and CEO Priya Thakur said: “8fold by LaRiSa is not just about boutique stays—it’s about reimagining hospitality through a lens of mindfulness, integrity, and guest-first service.”
The company currently operates 32 properties across India and abroad.
The first three properties launched under this brand comprise 8fold by LaRiSa Shimla, 8fold by LaRiSa Jibhi, and 8fold Pinecrest by LaRiSa Bhimtal, all located in India.
A fourth hotel, 8fold by LaRiSa Siolim in Goa, will open shortly. It will offer 15 guest rooms and is located near Goa’s beaches.
With a vision to grow to 50 hotels by the end of this year, 8fold aims to offer a contemporary experience, focusing on eco-conscious stays.
The new brand is also seeking hotel owners to join its managed portfolio.
LaRiSa Hotels and Resorts director Randhir Narayan said: “As for owners who would like to partner with us, our comprehensive support with facility planning, operations, sales, marketing and technology will assist them in creating a standardised product and also benefit them as they will be part of a brand that is managed and marketed under an organised sector.”
This launch follows an announcement last month of a merger between LaRiSa Hotels & Resorts and AM Hotel Kollection,
