The merger is expected to drive revenue growth and profitability for independent hotels. Credit: Engin Akyurt from Pixabay.

Lighthouse, the commercial platform for the travel and hospitality industry, has announced its strategic acquisition of Stardekk, a channel management and distribution software provider in Belgium.

Financial terms of the deal are undisclosed.

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The transaction bolsters Lighthouse’s commitment to delivering a unified technology platform that drives revenue growth for hospitality commercial teams, with a particular focus on independent hotels.

The merger is set to create a technology platform that integrates Lighthouse’s data and artificial intelligence (AI) with the distribution capabilities of Stardekk, offering hoteliers advanced tools for dynamic channel optimisation.

The combined offering is designed to aid real-time decision-making and improve booking conversion and revenue optimisation.

Stardekk founder and CEO Vincent Goemaere said: “Joining forces with Lighthouse marks a significant milestone in our journey.

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“This merger not only aligns with our vision but expands our joint capabilities, offering immense value to independent hoteliers who need to stay competitive in rapidly changing markets, by driving revenue and profitability. The potential we can unlock together is incredibly exciting.”

Lighthouse’s platform, which caters to businesses of all sizes within the travel and hospitality sector, is now set to address the specific needs of the independent hotel market.

The acquisition targets this segment by providing a solution to the fragmented approach to pricing, promotion, and distribution that has traditionally disadvantaged independent hoteliers, Lighthouse said.

Lighthouse’s acquisition of Stardekk aims to bridge these gaps by providing an intelligent channel management solution that merges dynamic pricing optimisation with distribution decisions, all within one platform.

This is expected to drive revenue growth and profitability for independent hotels.

Lighthouse CEO Sean Fitzpatrick said: “Together, we will deliver unmatched value to independent hoteliers through the combination of better data, better automation, and dynamic distribution.”