The system automatically updates pricing, promotions and availability. Credit: Summit Art Creations / Shutterstock.

Hospitality technology provider Lighthouse has introduced its AI-powered Channel Manager, to boost the pricing and distribution capabilities of hoteliers.

The new tool is designed to integrate pricing, promotions and distribution in a single platform for independent hotels, enabling hoteliers to save time and make more informed pricing decisions.

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It automates the analysis of market demand, competitor pricing, reservations, and channel distribution, functioning as a revenue ‘co-pilot’ for hoteliers.

Moreover, Lighthouse automates the dissemination of prices and promotional programmes to preferred online travel agencies (OTAs) and other channels.

This is anticipated to drive increased revenue and reduce channel fees.

Lighthouse’s AI-driven rate recommendations and promotional strategies are automated based on real-time market data and current occupancy through its Pricing Manager.

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The Channel Manager feature is claimed to ensure consistent, optimal, and competitive pricing across distribution channels by continuously monitoring rate parity.

The system automatically updates pricing, promotions, availability, and channel restrictions to the most suitable channels in real time.

Lighthouse’s Channel Manager offers connectivity with more than 200 OTAs and more than 50 property management systems (PMS).

Local support teams are available to assist independent hotels, and seamless integration between Channel Manager and Pricing Manager is provided by Lighthouse.

Lighthouse CEO Sean Fitzpatrick said: “We are dedicated to redefining what’s possible in hospitality technology.

“Lighthouse is the next-generation commercial platform built to empower independent hoteliers with the solutions they need to grow their topline revenue, so they can continue to invest in delivering unforgettable guest experiences.”

The latest move follows the acquisition and integration of Stardekk into the Lighthouse platform.