Employee and guest experience platform Like Magic has partnered with hardware solutions, electronic locking systems and lighting provider Häfele on a multifunctional hotel room concept known as “Work and Sleep”..

Hotel operators will be able to adapt bedrooms into offices, meeting rooms and other functional spaces by using digitally-enabled furniture, fitting solutions and advanced software.

The collaboration aims to introduce new revenue models by activating rooms that would otherwise remain vacant, while reducing outfitting costs.

“Work and Sleep” rooms aim for seamless room reconfiguration without additional costs. Electronic locking ensures that only night guests can access the integrated bed while meeting tables are only accessible to day guests who have booked this service.

Other features include lighting technology which automatically adjusts to the intended use of the room, creating a relaxed atmosphere for hotel guests staying overnight and brighter, flicker-free lighting during the day for video conferences.

Guests can also use Like Magic’s web-based app to independently access extra amenities. They can unlock a coffee machine cabinet with Häfele electronic locks and access upgrades such as additional cabinet spaces, sports equipment and clothes steamers with a smartphone key powered by Like Magic.

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The companies are taking their partnership to both boutique-concept and conventional hotels. The ibis Styles hotel in Nagold, Germany is one that has incorporated the platform’s smartphone-enabled keyless room technology.

Like Magic CEO Markus Feller explained: “Digitisation can solve the hospitality industry’s most pressing issues and increase profitability. When used strategically, digital solutions can alleviate skills shortages by reducing the pressure on employees. This allows staff to enhance the industry’s core objective which is to deliver tailored and high-quality experiences to guests.”