Over the last two years, Marriott has more than doubled its contracts for branded residences within the EMEA region, securing 26 new agreements. Credit: Marriott International.

Hospitality firm Marriott International has announced the expansion of its branded residential portfolio across the Europe, Middle East & Africa (EMEA) region, which the company claims is a key driver in its accelerated growth.

The company’s portfolio now features 70 projects, with 43 in the pipeline and 27 already open.

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In the past two years, Marriott has more than doubled its agreements for branded residences in the EMEA region, with 26 new signings.

The properties range from resort destinations such as The St Regis Residences in Costa del Sol to urban hotspots such as the W Residences in Dubai Harbour, catering to diverse buyer preferences.

Marriott International Global Mixed-Use Development chief development officer Dana Jacobsohn said: “As Marriott continues to meet the increasing global demand for branded residences and world-class luxury experiences, the EMEA region, home to some of the world’s most coveted and iconic destinations, has been a key driver of our accelerated growth.

“Through providing extraordinary benefits for both developers and residence owners, we continue to strengthen our industry-leading position in the segment, and I couldn’t be prouder of the work the company is doing to bring such extraordinary residential projects to life.”

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Marriott’s branded residences, associated with 16 luxury and premium brands, 13 of which are already established in the EMEA region, offer development licensees the advantage of brand recognition and lead generation platforms.

Residence owners can also benefit from the ONVIA owner recognition platform, providing exclusive offerings across the Marriott Bonvoy portfolio.

Among the recent projects, The St Regis Residences in Spain marks Marriott’s first standalone branded residence in the country.

The Ritz-Carlton Residences in Dubai, now under construction, will feature 200 residences with exclusive yacht berthing.

In Portugal, Highgate is set to rebrand several properties in collaboration with Marriott, with openings targeted for mid-2025.

The Ritz-Carlton Residences, Diriyah, will showcase designs inspired by Najdi heritage, and the St Regis Residences in Dubai reported a 70% sale of units within the first hour of launch.

Additionally, the W Residences Manchester has seen a 98% sale of units in less than six months.

By the end of this year, Marriott anticipates celebrating the opening of several projects in the region, including Nujuma, a Ritz-Carlton Reserve Residence.

Other openings will feature The Residences at the St Regis Al Mouj Muscat Resort, The Residences at the St Regis Belgrade, and The Ritz-Carlton Residences, Baku, all promising luxury living and distinct services.