Hotels in Doha witnessed strong growth in occupancy during May, according to the latest HotStats report, published by TRI Hospitality Consulting.
In four and five star hotels, average occupancy totaled 76.7%, up 11.2% compared with the same period last year.
The growth in demand drove revenue per available room (RevPAR), which grew by 12.2% to $170.48, despite a decline in average room rates (ARR) of 4.1% to $222.19.
Coupled with increased performance in the rooms department, the 15.6% rise in total revenue per available room (TRevPAR) was supported by doubledigit growth in F&B revenues, which comprised 47.5% of total revenues.
TRI Hospitality Consulting managing director Peter Goddard said: "Historically, Doha’s occupancy levels have ranged from 67%-68% in May, however, this year occupancies are pushing 77%. This level has not been experienced in the past three years, and exceeds performance levels witnessed during peak periods of demand.
"Hoteliers were able to capitalise on developments in the events and airline industries to increase overall yields. Growth was seen in the MICE segment where the country’s largest ICT event, QITCOM 2014, attracted 11,000 visitors. Additionally, Qatar Airways accelerated the expansion of its network from the end of April through May, with the addition of four international routes."
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Occupancies amounted 82.2%, marginally lower than the previous year by 0.9% points. However, average rates increased 4.6% to $301.09, boosting RevPAR 3.5% to $247.61.
"Hoteliers yielded the highest growth in average rates from the MICE segment, where ARR increased 18.4% on the back of strong demand," Goddard added.
Image: Hotel occupancy in Doha surges in May. Photo: courtesy of freedigitalphotos.net/lemonade.