Marriott International has expanded its portfolio in Japan with the launch of the Tokyo Marriott Hotel on a hilltop address known as Gotenyama in the city of Hirakata, Osaka Prefecture.
The new hotel represents the global hospitality group’s 12th property in Japan, and the third under its flagship Marriott Hotels brand.
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Located in close proximity to the capital’s bullet-train serviced Shinagawa Station, the hotel offers direct easy access to the Tokaido bullet train, Haneda Airport and the Yamanote Line circling central Tokyo.
With the launch of Tokyo Marriott Hotel, the group expects to address the growing demand for quality hospitality experiences in the country ahead of the 2020 Summer Olympics and also UNESCO’s announcement of recognising Japanese cuisine as an Intangible Cultural Heritage.
Marriott International has rebranded the former Gotenyama Garden Hotel Laforet Tokyo to open the new property, which will be operated by Mori Trust Hotels & Resorts under a management agreement signed with Marriott International in February 2013.
Mori Trust Hotels & Resorts president Miwako Date said that the Tokyo Marriott Hotel is the fourth internationally branded hotel the group has launched in the past eight years.
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By GlobalData"We are especially pleased that our alliance has enabled us to maintain our program of special club privileges for our established corporate customers," Date added.
"We look forward to blending the unique traditional elements of this setting with the many exciting innovations Marriott is bringing to the guest experience."
The 249-room Tokyo Marriott Hotel shares its hilltop location with the 6,800m² Gotenyama Garden and the former site of the residential villa of Shogun Tokugawa Iemitsu.
In addition to the garden tea house designed by architect Arata Isozaki and two chapels (one slated for completion in February 2014) on site, the new hotel features tech-enabled meeting spaces, intuitively designed guest rooms and dynamic dining and drinking venues.
Marriott International Asia president and managing director Simon Cooper said that the group’s business model for worldwide growth is to work with local partners and real estate developers who have local expertise, knowledge and skills, and an in-depth understanding of the markets.
"We also look for people who share our own values and culture, and in Mori Trust we have found an excellent partner to work with here in Tokyo," Cooper added.
"We are delighted to be working with Mori Trust and to have the Marriott Hotels brand associated with this stunning hotel."
Image: A Tokyo Marriott guestroom. Photo courtesy of Marriott International, Inc.
