Atana, an Oman-based four-star hotel and resort operator, has outlined plans to expand in the GCC region within the next five years, as part of its expansion strategy.
Atana was established earlier this year by Omran, the sultanate’s development, investment and hospitality asset management company, through its National Omani Hotel Company subsidiary.
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National Omani Hospitality Company managing director Pascal Eppink told Hotelier Middle East: "We have the target by 2018/19 to open properties in the GCC.
"We want to grow from Oman to GCC and other areas. We want to export Arabian hospitality to Europe and the Far East. But first the plan is to get things right at home, and that will take a couple of years.
"Then we can go to a bigger, safer market; there could be opportunities in Qatar, UAE or Saudi Arabia. Once we have the credibility, we can attract investors in other areas as well.
"We will make some small adaptions and add some general Arabic elements but it will still have Omani roots."
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By GlobalDataThe first hotel in Atana’s portfolio was Golden Tulip Resort Khasab, which it rebranded as Atana Khasab.
Last month it also soft-opened the 105-room Atana Musandam Resort.
