Asian hospitality group Red Planet Hotels has introduced the new Red Planet brand for value-conscious travellers and brought 24 properties under its umbrella.

The brand is specifically created to redefine the value hotel experience. All 24 rebranded properties are across Japan, Thailand, Indonesia, and the Philippines, comprising 3,783 rooms.

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Red Planet’s hotels will provide a high-quality, comfortable, technologically enabled stay at prime locations at attractive prices to cater specifically to millennials.

"We have significantly upgraded Wi-Fi speeds in all properties to be amongst the fastest in the hotel industry."

Red Planet CEO Tim Hansing said: "It’s all about value. Value for our customers and creating value for our shareholders.

"When our guests leave our hotels we want them to think they have made a smart decision by staying with us.

"We conducted extensive surveys with many thousands of our guests across the region and, among other things, we established that our new brand is all about giving our customers more of what they want, and less of what they don’t."

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The hospitality group highlighted a highly functional mobile app as one of the key components of the new brand.

The app will act as a booking portal, and will activate an in-stay mode when guests reach the hotel. It will provide information about relevant local events and points of interest directly to guests’ mobile devices.

The app will also facilitate room-to room and front desk calling, along with a chat line.

Hansing said: "Almost all of our guests are between 20-30 years old, and this online generation is changing the dynamics of the hotel industry.

"We have significantly upgraded Wi-Fi speeds in all properties to be amongst the fastest in the hotel industry. Being able to access stable and fast Wi-Fi is crucial to our guests."