Aloft South Beach

Starwood Hotels & Resorts Worldwide has opened Aloft South Beach in Miami Beach, Florida.

The 235-room hotel is developed by JMH Development, which re-designed the 1960’s-era Motel Ankara and added a new eight-storey tower to the property, which is being managed by Sage Hospitality.

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The hotel features loft-like rooms, roof deck lounge, an outdoor pool, 24-hour fitness centre and 2,349ft² of flexible meeting space.

"The hotel features loft-like rooms, roof deck lounge, an outdoor pool, 24-hour fitness centre and 2,349ft² of flexible meeting space."

Guests will have access to free wi-fi throughout the hotel.

Aloft South Beach is located one block away from Miami Beach and is in close proximity to Miami Beach Convention Center, several art galleries, the Bass Museum of Art and popular nightclubs in the city.

Starwood Speciality Select Brands global brand leader Brian McGuinness said: "Aloft South Beach is an exciting, new addition to the brand’s rapidly growing global portfolio, and we expect it will quickly emerge as a local hotspot with its urban design aesthetic, tech-forward mindset and live music performances.

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"As the fastest growing brand in the history of hospitality, Aloft continues to generate demand in key markets worldwide, and we look forward to continuing the momentum as we near the 100th hotel milestone later this summer."

The leisure group also highlighted that it recently introduced SPG Keyless, the industry’s first mobile, keyless entry system, which allows guests to use their smartphone as a key to their rooms.

According to Starwood, Aloft is one of the fastest growing brands in its portfolio. The latest hotel in South Beach is the brand’s eighth property in Florida.

Image: Aloft South Beach. Photo: courtesy of Business Wire.