Starwood Hotels & Resorts Worldwide has announced the expansion of its Aloft brand portfolio in the US with the planned opening of a new hotel in Greenville, South Carolina.

The new Aloft Greenville, which is scheduled to open in early 2015, will represent the brand’s second hotel in South Carolina and the third Aloft property developed by McKibbon Hotel Group.

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Situated in the neighbourhood of Greenville’s ONE Building, Aloft Greenville will be developed as part of a mixed use property comprising retail shops and office space.

Starwood Hotels & Resorts Worldwide Specialty Select Brands senior vice president Brian McGuinness said the company expects Aloft Greenville to emerge as a hotspot for travellers and local professionals looking for a design-led experience and active social scene.

"Aloft continues to see rapid growth fuelled by robust demand from next generation travellers across the globe," McGuinness added.

"Aloft continues to see rapid growth fuelled by robust demand from next generation travellers across the globe."

Aloft Greenville will feature 144 loft-like rooms, 2,800ft² of meeting space and rooftop amenities including a Splash outdoor pool as well as the brand’s signature W XYZ bar.

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The hotel is located in close proximity to shops and restaurants, as well as the Peace Center for the Performing Arts, the Bon Secours Wellness Arena and the offices of BMW, Michelin and Fluor.

The property will be built adjacent to a recently completed $4m public plaza on Main Street and situated on a new 470-space, $11.8m public garage.

McKibbon Hotel Group acquisitions vice president Wes Townson said, "Aloft Greenville will bring new excitement to the city, serving as a one-of-a-kind venue for the city and its visitors and a new option for special events and corporate meetings."