Oakwood and Country Garden Commercial and Culture Tourism Group to co-develop Oakwood Beluxs in China. Credit: PRNewsfoto/Oakwood.

Mapletree Investments subsidiary Oakwood has entered a strategic alliance with Country Garden Commercial and Culture Tourism Group.

Announced at the 2020 Asia Hotel and Travel Forum held in Shanghai, China, the alliance will see the parties co-develop Oakwood Beluxs.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The alliance aims to open 100 Oakwood Beluxs properties across 50 top cities in China by 2030.

Oakwood Beluxs will be targeted as a residential lifestyle choice to the new generation of “well-travelled citizens of the world”, including entrepreneurs and corporate executives.

Oakwood CEO Dean Schreiber said: “Being the pioneer of serviced apartments with over 50 years of hospitality expertise, Oakwood is committed to continuous innovation and evolution with a guest-first approach.

“Since our debut in China twenty years ago, we have identified an opportunity to augment our brand portfolio with a product that serves the emergence of a new guest profile.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“We are honoured to have support from Country Garden Commercial and Culture Tourism Group in co-creating Oakwood Beluxs to provide quality residential spaces for this growing segment of sophisticated travellers that will push the boundaries for hospitality experience; and look forward to announcing our first properties in Southern China in due course.”

Country Garden Commercial and Culture Tourism Group has currently strategic alliances in place with more than 1,000 brands.

Its portfolio covers 1,156 cities in China, Malaysia, the UK, Australia, India and Thailand.