Postcard Cabins, a pioneer in the growing outdoor accommodations sector, has been acquired by Marriott International. The acquisition marks a significant step in Postcard Cabins’ mission to redefine how travellers experience the outdoors.
Founded in 2015, the brand has become synonymous with nature-based getaways, offering a unique opportunity to disconnect from everyday life.
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With over 1,200 cabins spread across 29 locations, Postcard Cabins has hosted more than 2.4 million guests, becoming a leader in nature-immersive travel.
Marriott’s vision for nature-based travel
The acquisition reflects Marriott’s recognition of the rising demand for outdoor-focused travel. With guests increasingly looking to trade the pace of modern life for the serenity of nature, Postcard Cabins offers an attractive addition to Marriott’s portfolio.
The move aligns with the hotel giant’s broader strategy of expanding its accommodation offerings in awe-inspiring destinations. “We are excited to build on the incredible breadth of our portfolio and welcome Postcard Cabins to Marriott Bonvoy,” said Leeny Oberg, Marriott’s CFO and Executive Vice President of Development.
This integration will bring Postcard Cabins to Marriott’s extensive global platform, making its nature-immersive experiences accessible to Marriott’s 219 million members worldwide.
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By GlobalDataExpanding the postcard cabins experience
Postcard Cabins will continue to focus on providing transformative experiences, helping guests slow down and embrace the outdoors in comfort.
The brand’s founder, Jon Staff, expressed excitement about the acquisition: “What started a decade ago with a small group of believers in the power of spending free time in nature has grown into a national movement, which we expect will only gather steam with Marriott’s expansive reach.”
With over 600 wedding proposals, nearly 100,000 dog stays, and millions of hours spent in nature, Postcard Cabins has already made its mark. As part of Marriott’s upcoming outdoor-focused collection, it is set to integrate with Marriott’s system in 2025, further expanding its ability to offer guests a chance to disconnect and recharge in nature.
Through this partnership, both Marriott and Postcard Cabins are poised to shape the future of nature-based hospitality, offering guests a retreat from the everyday and an opportunity to reconnect with what truly matters.
