The hotel is conveniently situated near the beach and several popular tourist attractions. Credit: August_0802 on Shutterstock.

Hospitality brand Pride Hotels Group has launched its first property in the coastal town of Digha, in the Indian state of West Bengal.

Each room of this property includes an LED TV, a mini bar, a tea/coffee maker, Wi-Fi, a heater, individual air conditioning and comfortable beds, Travel Daily Asia has reported.

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The Pride Biznotel Canopus Digha provides accommodations in a prominent location and a variety of amenities, making it a suitable destination for business and leisure travellers.

The hotel is conveniently situated near the beach and several popular tourist attractions.

Pride Hotels Group senior vice-president Atul Upadhyay said: “This is the perfect location for business travellers and tourists alike to enjoy a luxurious and convenient stay.

“The hotel offers guests a perfect beachfront escape and is located in close proximity to some of the most famous tourist attractions including the New Digha Sea Beach, Dheusagar Park and Amravati Park.”

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The Pride Biznotel Canopus Digha provides guests with a choice of modern Deluxe, Superior and Premium rooms, a fitness centre and a swimming pool.

The Imperial Banquet, with a space of 1,500ft², is suitable for corporate meetings, training, social events and weddings in Digha.

Pride Hotels Group AVP Binay Thakur said: “With this launch, we are further solidifying our commitment to provide superior quality hospitality services to our customers and create memorable experiences for them. Our visitors can anticipate a top-notch encounter that combines comfort and convenience.”

Guests can choose from various dining options, including Café Pride, a multi-cuisine restaurant that also serves traditional Bengali delicacies and the soon-to-open rooftop restaurant Puran Da Dhaba, which will serve authentic Punjabi cuisine.