Primland has also completed two new Mountain Top Tree House Suites. Credit: MikeDotta / Shutterstock.

Primland, Auberge Resorts Collection, located in Virginia’s Blue Ridge Mountains, US, has been redesigned.

The facelift took place in collaboration with Chad Dorsey Design, reported HospitalityNet.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

This introduced revamped public spaces, a new dining venue, and additional luxury accommodations.

Chad Dorsey Design owner Chad Dorsey said: “Inspired by elements that define a quintessential Virginia inn, we maintained the property’s spirit and warmth throughout the common areas by blending elements that are reflective of local tradition.

“The use of warm textiles and details such as American quilts regionally inspired by Kyle Bunting, mix with contemporary touches throughout the spaces to align with the resort’s world-class amenities.”

See Also:

The Lodge area within the resort has been transformed, featuring a new Great Hall with custom furnishings and refined interiors.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The Great Hall is a two-storey space offering views of the surrounding fairways and mountains and serving as the main gathering area for guests. The Study features a custom desk, built-in bookshelves, locally sourced artwork, books, and artefacts.

The new Leatherflower restaurant offers breakfast and dinner menus using ingredients sourced from the resort’s farm and greenhouse.

Primland has also completed two new Mountain Top Tree House Suites, built on treetops high above the Dan River Gorge and overlooking the Kibler Valley.

These suites offer custom programming and exclusive dining experiences.

The latest announcement follows Auberge Resorts Collection’s selection to manage the new Cambridge House hotel in Mayfair, London.

The property, opposite Green Park at 94 Piccadilly, is anticipated to open in late 2025.