Radisson Hotel Group is expanding in Africa and has announced seven new hotels offering more than 1,200 rooms.
The strategic move solidifies its position as the leading hotel operator on the continent, bringing its portfolio close to 100 hotels in operation and development.
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The expansion keeps the company on track to achieve its ambitious goal of reaching 150 hotels by 2028.
Tanzania to have its first Radisson hotels
A key highlight of the expansion is Radisson’s debut in Tanzania, a market identified as crucial for its growth strategy. Two hotels are planned for the East African nation.
The Radisson Blu Hotel & Apartments, Dar es Salaam, will be part of a mixed-use development in the heart of the city’s business district.
Mwanza, Tanzania’s second-largest city, will welcome the Radisson Hotel Mwanza. The 196-room property caters to both business travellers and tourists seeking adventures in the Serengeti National Park.
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By GlobalDataEstablished markets see continued growth
The expansion is about more than just new territories, and Radisson is also strengthening its presence in existing markets.
Morocco will see two new dual-branded hotels, including North Africa’s first Radisson RED. These hotels will be built in Casablanca Finance City and will solidify the company’s ambition to reach 25 hotels in Morocco by 2030.
Nigeria continues to be a focus, with five new hotels signed in 2023. The addition of the Radisson RED Abuja brings the total number of hotels under development in the capital city to four.
Tunisia will gain a Radisson Blu Hotel & Conference Center through the conversion of an existing property. This addition will be the group’s fourth hotel in Tunis and the city’s largest conference centre.
Ethiopia welcomes its first Park Inn by Radisson with a new hotel planned for Addis Ababa. This marks the introduction of the brand to the country and brings the group’s total to three hotels in Ethiopia.
Building on a strong foundation
Since 2022, Radisson has seen impressive growth in Africa, opening 14 hotels and introducing new brands such as Radisson RED and Park Inn by Radisson. Its expansion has translated into a significant 15% annual net operating growth for its African portfolio.
The group plans to maintain this momentum by focusing on key markets such as Morocco and South Africa, where it aims to double its presence by 2030.
