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Radisson Hotel Group (RHG) and NILE Hospitality have entered a strategic partnership to expand their mid-scale brand, Park Inn & Suites by Radisson, in the Indian states of Rajasthan and Gujarat.
This initiative is part of RHG’s expansion strategy to meet the increasing demand for quality hospitality in India’s tier two to tier five cities.
Under the agreement, NILE Hospitality will oversee the Park Inn & Suites by Radisson brand’s growth in the two states.
Gujarat has several tourist and pilgrimage destinations while Rajasthan is a rich heritage destination with historical forts, palaces and art.
Hotels under this brand have an average of 50 to 70 rooms, featuring social spaces, a welcome corner, a fitness centre, complimentary Wi-Fi, and signature breakfast.
This partnership will increase RHG’s presence in western and north-western India, while also driving its five-year expansion plan for South Asia.
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By GlobalDataRadisson Hotel Group South Asia managing director and area senior vice president Nikhil Sharma said: “We are delighted to continue our collaboration with NILE Hospitality to strengthen our presence in western and northwestern India.
“Tailored for the Indian market, Park Inn & Suites by Radisson is an enabler behind our vision of delighting guests with the group’s signature ‘Yes, I Can!’ service philosophy while maximising value for our partners. This partnership is in tandem with our five-year expansion plan for South Asia to fuel our growth in tier two to tier five markets in India.”
Last month, RHG debuted its Radisson Collection brand in India with the opening of Radisson Collection Hotel & Spa, Riverfront Srinagar.