The latest move marks a significant expansion of the brand into the Ras Al Khaimah region in the UAE. Credit: Vojtech Bruzek/Unsplash.

RAK Hospitality Holding (RAKHH), an integrated, asset owner and manager in the hospitality industry, has announced the addition of the Rixos Hotels brand to its portfolio. 

This move marks a significant expansion of the brand into the Ras Al Khaimah region in the UAE.

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Rixos Hotels is an all-inclusive resort brand that is a part of Ennismore, a lifestyle hospitality company, which is a joint venture with Accor. 

The brand integration is expected to come into effect from 1 July 2024.  

With the addition of the Rixos brand, RAKHH aims to offer enhanced amenities, including spa and wellness facilities, diverse food and beverage experiences, and engaging activities for all ages. 

It also includes live entertainment and comprehensive services for meetings and events. 

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RAK Hospitality CEO Alison Grinnell added: “We are thrilled to welcome Rixos Hotels back into our portfolio, and are committed to enhancing the resort, refining its dining experiences, and enriching leisure activities, all aimed at fostering growth and fortifying Ras Al Khaimah’s standing as a top-tier destination for both visitors and residents.” 

The current resort under the RAKHH ownership features 471 keys, which include suites, rooms, and villas, TradeArabia reported.  

The hotel also includes nine distinct food and beverage outlets, a spa, a fitness centre, seven swimming pools, a 1.5km-long private beach, and three versatile meeting and event spaces spanning 2,688ft².  

The property will continue under the Rixos brand, enhancing guests’ stays with the distinguished Rixos experience in Ras Al Khaimah. 

TradeArabia quoted Rixos Hotels managing director Cenk Ünverdi as saying: “This aligns seamlessly with our commitment to offering exceptional hospitality experiences and further strengthens our presence in the luxury hospitality sector.  

“We look forward to delighting guests with the renowned Rixos brand of hospitality while preserving the distinctive charm and allure of this iconic resort.”