Roomza has launched Roomza for Hotels, a licensing opportunity that allows hotels to create personalised boutique spaces within their existing establishments. The new model has shown the potential to double room rates and outperform upper-upscale market competition by an average of 50%, as evidenced by recent sales data from Roomza Times Square in New York City, US.
Transforming traditional spaces into personalised experiences
Roomza provides hotels with cutting-edge technology and intellectual property to transform traditional hotel spaces into highly personalised experiences that cater to the unique preferences of each guest. This approach enhances guest satisfaction and substantially increases asset value and profitability for hotel owners. Roomza restricts hotels to utilising its platform for no more than 20% of their available rooms, ensuring an exclusive experience for premium-paying guests.
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Consumer sentiment underscores the demand for personalised stays, with 78% of travellers reporting their willingness to pay more for accommodation that caters specifically to their needs. Roomza claims to be the market’s only turn-key solution that meets this burgeoning demand.
Redefining the value proposition of hospitality services
For hotel owners, Roomza for Hotels represents an exciting opportunity to differentiate in a crowded market and to grow both asset value and profitability. Hotels benefit from Roomza’s AI-enabled revenue management, marketing and partnerships with prestigious brands such as Dyson, Lather and Amazon. By adopting the Roomza model, hotels can not only charge up to two times more for their rooms but also reduce their reliance on expensive online travel agencies.
Expansion plans
Travellers can now experience Roomza Times Square at Pestana CR7, which opened in December 2023 in Midtown Manhattan. The company is poised to announce the opening dates for its Baltimore, Miami Beach and New Orleans locations in the first quarter of 2024.
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