Sabre Hospitality, a division of Sabre Corporation, has entered a partnership with BookLogic, a hotel and travel technology platform, to expand the global distribution and retailing capabilities of both companies.
This collaboration aims to drive growth in the Middle East and Africa (MEA) regions, particularly in the UAE, Turkey, Qatar, and Saudi Arabia.
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The partnership will initially connect up to 1,200 hotels from BookLogic’s portfolio to Global Distribution Systems (GDSs) and Internet Distribution Systems (IDS).
Sabre Hospitality and BookLogic will partner on key strategic areas such as payment automation, dynamic packaging solutions, and alternative regional distribution, laying the groundwork for future growth.
Upcoming initiatives involve online travel agency (OTA) integration, the expansion of BookLogic’s long-tail distribution networks, and enhancements to retail solutions.
This strategy enables BookLogic to expand its services and marketing reach to adapt to the changing demands of the hospitality sector.
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By GlobalDataSabre Hospitality senior vice president and global managing director Frank Trampert said: “Partnering with BookLogic will enable Sabre Hospitality to expand its reach in key markets such as UAE, Saudi Arabia, and Turkey.
“By utilising the power of our SynXis platform, BookLogic will offer best-in-class distribution and retailing services to independent hotels, helping them unlock new opportunities and drive operational efficiency in a competitive market.”
By leveraging Sabre’s SynXis Retailing platform in conjunction with the BookLogic system, this collaboration introduces a comprehensive array of functionalities and connections to the MEA region, which is a major growth area for Sabre Hospitality.
SynXis links hotels to more than 600 channels and offers a dependable cloud-based infrastructure, which enhances hotel operations and delivers valuable insights across various distribution channels.
BookLogic founder Oral Yigitkus said: “Joining forces with Sabre Hospitality represents an exciting milestone for BookLogic as we extend our innovative distribution and travel tech capabilities to the SynXis platform.
“This collaboration enhances our sales and marketing reach, strengthens our combined presence, and opens new growth opportunities for both companies. It is a natural fit, combining our expertise in distribution with Sabre Hospitality’s innovative technology.
“Our deep understanding of the independent hotel market and Sabre Hospitality’s global technology create an integrated ecosystem that enhances operational agility, increases corporate sales network and maximises revenue potential for our mutual clients.”
The integrated technology, featuring sophisticated two-way connections and APIs, provides resources tailored to the unique requirements of the MEA market.
Sabre and BookLogic are collaborating to co-invest in the region to assist independent hotels and small hotel groups in delivering improved services in local languages.
