Hospitality technology solutions provider Shiji has partnered with distribution marketplace Roibos to provide secure and scalable tools aimed at driving digital transformation in the hotel industry.
The collaboration is set to optimise operations and enhance overall efficiency, with a key benefit being Roibos’ ability of connecting hotels with a broad distribution network for global integration and connectivity.
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For more than two decades, Shiji Group has been involved in IT development in China.
Shiji Horizon Distribution’s partnership with Roibos is designed to equip hotels with digital solutions that streamline operations and improve connectivity.
Shiji Horizon Distribution Americas and EMEA strategic accounts vice-president Natalie Kimball said: “This partnership with Roibos strengthens our ability to deliver sophisticated technology solutions that enhance hotel distribution strategies.
“Roibos shares our commitment to innovation in hotel technology, and together we are raising the industry standard for seamless connectivity and operational efficiency.”
The integration of Shiji’s and Roibos’ expertise in distribution technology will allow both companies to offer more integrated and customised solutions to hotels.
This partnership is expected to unify platforms that simplify hotel distribution and management, fostering competitiveness in a dynamic market.
Hotels that engage with Shiji and Roibos will benefit from distribution ecosystem access, poised to enable seamless integration and operational optimisation.
Additionally, Roibos will expand its reach to hotels already using Shiji’s advanced technology, creating an efficient approach to connectivity and management.
Roibos CEO Patricia Rosselló said: “Our partnership with Shiji represents a significant step in redefining hotel technology.
“By combining our strengths, we are providing a fully integrated distribution marketplace that maximises revenue potential and operational efficiency. We are excited about the future of this collaboration.”
Earlier this year, Shiji revealed a rebrand to consolidate its diverse products under a single brand structure.
