Hospitality technology provider Shiji has introduced a significant upgrade to its Single Guest Profile feature, an integral component of its enterprise platform.
The company said that the latest enhancement is expected to enhance how hotel groups manage and utilise guest information across their properties.
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Designed to support the centralised management of guest data, Single Guest Profile ensures that preferences, consumption habits, as well as behavioural insights, are consistently applied across all hotels within a group.
This is projected to personalise the guest experience and streamline operations by providing staff with a comprehensive view of each guest’s profile.
Shiji International CEO Kevin King said: “The Single Guest Profile is a cornerstone of our platform, centralising guest information across various systems such as PMS, point of sale, dining, and activities.
“Every guest interaction, whether at the hotel or through one of our integrated solutions, is instantly reflected in the profile, making it available across the entire system network.”
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By GlobalDataThe company added that a key aspect of the upgrade is the emphasis on data privacy and security.
Shiji said that it has ensured that all guest information is securely stored within the hotel’s infrastructure, aligning with international privacy regulations.
The system’s intelligent AI-powered profile duplication management suggests potential duplicate profiles for merging to maintain data integrity.
The platform’s advanced indexing and search functions also enable staff to swiftly locate guest information using various identifiers, thereby enhancing service efficiency.
The Single Guest Profile can also function as a microservice within Shiji’s property management system (PMS) and integrate with other systems that utilise guest data.
Moreover, Shiji’s Single Guest Profile places power in the hands of guests, allowing them to decide if they wish to share their profiles across different properties.
This feature ensures that guest data is managed in accordance with individual preferences, with all data tokenised to guarantee utmost privacy.
King added: “By reducing data silos and unifying guest profiles, we enable hotels to provide tailored service to guests across multiple touchpoints. This not only enhances service delivery but also opens up opportunities for targeted marketing, upselling, and loyalty programmes.”
Single Guest Profile is designed to support the centralised management of guest data. Credit: © Shiji Group.
