The partnership marks Wowcher’s first integration with a hotel distribution platform. Credit: Siteminder / Wowcher.

Promotion marketplace Wowcher and hotel distribution platform SiteMinder have partnered to offer more high-value deals to travellers and drive incremental bookings for hotels.

Through the integration, UK and Irish hotel users of SiteMinder’s distribution and revenue platform can tap into Wowcher’s 20-million-plus subscriber base.

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SiteMinder’s platform also ensures properties leveraging the Wowcher website can now market and sell a broader range of rooms simultaneously.

Hotels will be able to supply travellers with higher room categories, publish their rooms for longer periods, manage their inventory with greater flexibility and connect to untapped guest segments.

The partnership marks Wowcher’s first integration with a hotel distribution platform. According to company data, 80% of its customers are first-time guests at the hotels featured by Wowcher.

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Wowcher UK travel manager Jamie Lavers commented: “With the rising cost of living, the demand for deals on short stays year-round has never been more apparent. This partnership ensures that we continue to meet that demand by offering exceptional value via the dynamic hotels that use SiteMinder’s platform.”

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SiteMinder vice president for ecosystem and strategic partnerships James Bishop added: “50% of travellers from the United Kingdom are now opting for package deals, cheaper rooms and shorter stays in response to increasing prices. In this ever-changing landscape, we are eager to support Wowcher by connecting our hotels with travellers looking to make the most of their accommodation experiences.”

This partnership with Wowcher reflects SiteMinder’s collaboration with e-commerce marketplace Groupon, announced in April 2024.