The move is expected to present MRS Group’s hotel experiences to an international clientele. Credit: Chinnapong / Shutterstock.

Small Luxury Hotels of the World (SLH) has entered a partnership with The MRS Group of Hotels, marking its expansion into India.

This collaboration integrates The MRS Group’s properties into SLH’s curated collection, including Suryagarh in Jaisalmer, Narendra Bhawan in Bikaner, and Mary Budden Estate in Binsar.

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SLH Asia Pacific senior vice president Mark Wong said: “We are thrilled to re-establish the SLH brand in India with a distinguished brand partner like The MRS Group of Hotels.

“Their brand philosophy aligns perfectly with our conscious travel journey towards sustainability and conservation. We are looking forward to sharing their bespoke experiences through our story-telling channels and global distribution networks.”

The partnership is poised to enhance MRS Group of Hotels’ visibility by tapping into SLH’s global distribution network and marketing expertise.

This move aims to present MRS Group’s hotel experiences to a broader international clientele. 

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The MRS Group of Hotels president Karan Singh Vaid said: “We are incredibly proud to be the first independent hotel chain in India to partner with SLH, a brand synonymous with luxury and exceptional hospitality.

“This alliance not only highlights our dedication to reimagining hospitality in India but also amplifies our mission to offer travellers thoughtfully designed experiences that are rooted in our rich heritage and distinctive service. We are excited to embark on this journey with SLH, aiming to enhance our global presence and enrich the travel adventures of our guests.”

The MRS Group of Hotels also anticipates gaining from SLH’s existing exclusive partnership with Hilton.

Earlier this month, Hilton bolstered its alliance with SLH, adding nearly 400 properties to its portfolio.