The refurbishment will cover the hotel’s 398 guest rooms. Credit: © 2024 Accor.

Sofitel New York in Manhattan, US, has unveiled renovation plans, expected to commence later this year.

This initiative coincides with the 60th anniversary of the Sofitel brand this year.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The refurbishment will cover the hotel’s 398 guestrooms, which feature 51 suites and the Presidential Suite.

This project will also see the renovation of the One Bedroom Suites skyscraper and the Terrace Suites.

Furthermore, the transformation will encompass the lobby level, meeting spaces, guest elevators, and corridors, with the public areas anticipated to be completed by late 2025.

The hotel’s current design, which merges Parisian Art Deco with 1940s Manhattan glamour, will be retained in the new designs.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

In addition, the entrance will preserve the hotel’s original stonework, while a new large-scale art will be installed behind the bell desk.

Dieter Schmitz has joined as the new general manager at the hotel.

The company notes that he brings more than two decades of experience in the hotel industry.

This refurbishment of Sofitel New York is part of a broader initiative to revitalise the Sofitel brand worldwide.  

The brand has recently launched a new brand campaign, announced new brand ambassadors, and introduced new partnerships with French Bloom and Courbet.

The repositioning of the Sofitel brand will involve several refurbishment projects across the globe.

This includes the full renovation of Sofitel Montréal Carré d’Or and Sofitel Philadelphia at Rittenhouse Square, which has just inaugurated its new Liberté Lounge and lobby.

Sofitel Mgallery and Emblems CEO Maud Bailly said: “With around 26% of our global network undergoing or clearly committed to renovations, including Sofitel Legend The Grand in Amsterdam, and Sofitel Sydney Wentworth, we are actively elevating our guests’ experiences.

“This year, we are opening five new Sofitel hotels worldwide and have already announced two new locations—Sofitel Jaipur Jawahar Circle and Sofitel Legend The Mozart Prague.”

Earlier this month, Accor Greater China signed a new development project to bring its Pullman and Novotel hospitality brands to Tai’erzhuang.