Sojern, a digital marketing platform built for travel, has partnered with hospitality management software provider Cloudbeds to offer hoteliers superior accuracy and tracking capabilities.
This strategic partnership integrates Sojern’s specialised digital marketing and guest experience solutions with Cloudbeds’ hospitality management system.
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Sojern’s commission-based advertising model lets hoteliers boost direct bookings, with payment required only after a guest’s stay is completed.
The partnership also enhances guest experience tools for properties with multiple locations, leveraging both platforms’ features to refine customer segmentation and targeted marketing. This helps hotels increase guest loyalty and encourages repeat bookings.
Cloudbeds partnerships vice-president Sebastien Leitner said: “Cloudbeds and Sojern have joined forces to solve some of the biggest challenges facing hoteliers today.
“Together, we’re offering a seamless solution that integrates flexible, demand-driven advertising across digital, social, and direct booking channels, powered by Cloudbeds’ booking engine and Sojern’s end-to-end tracking for superior accuracy.
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By GlobalData“Our collaboration also delivers multi-property guest experience tools tailored to both platforms, allowing hotels to refine customer segmentation and boost loyalty through personalised marketing. This partnership is designed to streamline operations and drive meaningful guest engagement at every step of the journey.”
Sojern’s AI-powered suite of guest experience tools are compatible with Property Management Systems (PMS) through the Connect API.
The tools are customised to the features of both all-in-one advertising and guest experience platforms to enhance customer segmentation.
The suite includes an AI smart concierge for real-time responses, a reputation manager to solicit feedback and improve online reviews, and a guest marketing suite for personalised promotions.
These tools aim to improve guest satisfaction and loyalty by leveraging data collection, and detailed analytics.
Sojern offers a fully managed service that includes real-time market insights, on-demand campaign reporting tools, and creative services.
Sojern guest engagement platform vice-president Baskar Manivannan said: “At Sojern, we’re always looking to deepen our partner ecosystem to bring new and innovative tools to our clients around the world.
“We’ve built the most robust digital marketing and guest experience solutions specifically for the travel industry, so it was only natural that we would partner with Cloudbeds to give our customers access to their industry-leading property management system.”
Earlier this year, Sojern announced the integration of its guest experience platform with hospitality platform HotelKey’s property management system (PMS) to increase profitability and enhance the guest experience.
