Travel marketing platform Sojern has acquired VenueLytics, an integrated guest experience platform for hospitality, to bolster its platform for the hospitality industry.
Financial terms of the deal were not disclosed by the companies.
Go deeper with GlobalData
The capabilities of VenueLytics will now become part of the Sojern Travel Marketing Platform.
This transaction will enable the Travel Marketing Platform to expand engagement across the complete guest journey through VenueLytics’ technology.
The technology includes artificial intelligence (AI)-powered virtual concierge, digital reputation management tools, real-time guest feedback and a guest marketing suite for email and text promotions.
With fewer resources, VenueLytics’ solutions provide support to the operations, marketing and front-desk teams to better serve their guests.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataSojern can now help marketers find, attract, convert and engage travellers throughout their journey with these additional features.
Sojern CEO Mark Rabe said: “This is an exciting step forward for our customers as we can empower hoteliers beyond advertising alone, expanding our offerings to be a true end-to-end marketing platform.
“We are dedicated to providing the travel industry with innovative solutions that leverage data, AI and technology to drive results.
“VenueLytics’ expertise in analysing, unifying and activating data from various hotel management and marketing systems will allow Sojern to deepen our relationships in hospitality.
“This addition helps us to advance toward becoming the number 1 travel marketing platform.”
With the addition of VenueLytics’s capabilities to the Travel Marketing Platform, the company can now provide an all-in-one platform to the hotel marketers that drives guests directly to the property and enables upsell mid-stay and remarketing post-stay.
VenueLytics also provides the ability to engage customers in an expanded multichannel network including Alexa, ChatBot, Email, Facebook Messenger, Google Home, SMS, WhatsApp and WiFi, as well as other social media and third-party apps.
The acquisition will allow Sojern to expand into generative AI with advanced tools to drive and optimise booking value for hotels.
