Sonesta Hotel Houston IAH Airport is one of the 37 new franchised hotels opened by Sonesta in 2024. Credit: Sonesta International Hotels.

US-based Hotel company Sonesta added 37 new franchised hotels, encompassing over 3,300 rooms, to its global portfolio in the latter half of 2024.

The newly opened hotels span various locations, including the US, Mexico, and Canada.

The openings included Costa Sur, Classico Collection by Sonesta in Puerto Vallarta, Mexico; Signature Inn Indio in California, Sonesta Essential Augusta in Georgia, and Sonesta Essential Ames in Iowa.

Sonesta executive vice president and franchise and development president Keith Pierce said: “The addition of 37 new franchised hotels in the second half of 2024 speaks to Sonesta’s impressive growth, driven by our commitment to excellence for our franchise partners across our brand portfolio.

“Sonesta’s organic openings in the second half of the year nearly doubled those in the first half of 2024, further illustrating our strategic growth plans both within the US and internationally. The team also converted 16 managed hotels to franchise under new ownership over the same period, adding 2,000 rooms to our franchise total.”

“Our fast, friendly, and flexible franchising framework is a key driver in our ability to differentiate Sonesta as the partner of choice for owners.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

In late 2021, Sonesta RL Hotels Franchising unveiled four Sonesta-branded hotel ideas in the US, along with a suite of franchise services.

This initiative paved the way for the introduction of four new brands in 2023, including The James, Sonesta Essential, Classico Collection by Sonesta and MOD Collection by Sonesta.

Sonesta’s strategic growth continued last year with the consolidation of brands and the introduction of the ‘by Sonesta’ endorser branding to the Red Lion portfolio.

Sonesta chief development officer Brian Quinn said: “At Sonesta, our experience as owners and operators gives us a unique point of view and approach that has been instrumental in our portfolio’s continued growth throughout 2024.

“We remain committed to creating exceptional value for our franchise partners and memorable experiences for our guests as we continue to drive success in 2025.”

The company’s portfolio now boasts 13 distinct brands, providing a wide array of options for owners and developers across various market segments.