ROH’s platform captures reservation details, encourage transparency, and ensures no payments are missed. Credit: Kamil Macniak / Shutterstock.

Sonnenalp Vail, a luxury resort hotel in Vail, Colorado, US, has adopted the ROH platform to refine its payment handling capabilities.

The collaboration aims to streamline operations for the resort’s sales and finance teams, using ROH’s technology and automation tools.

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ROH’s system is designed to bolster conversions, amplify revenue, and deliver instantaneous data and insights to hotel management companies, property proprietors, and industry brands.

The platform empowers hotel managers to oversee sales, payments, and financial matters in a singular platform, fostering productivity and diminishing the time dedicated to processing transactions.

With the implementation of automated payment systems and the elimination of outdated accounts receivable practices, the teams at Sonnenalp Vail are witnessing a reduction in the time allocated to handling transactions.

ROH’s system is adept at capturing vital reservation details, enhancing transparency, and safeguarding against overlooked payments.

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ROH CEO and founder Jess Conroy said: “Bookings are never just a one-size-fits-all process – each client has different budgets, timelines and needs. At ROH, we understand the impact these differences can have on a property’s business.

“That’s why we designed our platform as a true partner, automating payment processes to ensure one never slips through the cracks. Previously, sales and finance teams would manually track down clients by phone or email, obtain payment details and process each invoice individually. Now, with ROH, Sonnenalp Vail can send a single payment link for each client booking to ensure they stay on schedule with payments.

“We’re proud to give Sonnenalp Vail’s team those critical hours back so they can focus on delivering top-tier client experiences and grow their business.”

Sonnenalp Vail offers 127 guest rooms with Bavarian-style interiors and a selection of six distinctive dining environments. It also features 5,000ft² of space to host meetings and events.

The resort places a focus on health and relaxation with its European-inspired spa, top-tier ski concierge offerings, a range of exclusive pursuits, and a championship golf course.