Hilton has marked a significant milestone with the grand opening of Spark by Hilton Mystic Groton, signalling the company’s entry into the premium economy segment.
The unveiling of the first-ever Spark by Hilton comes just eight months after Hilton’s announcement of this new conversion-only brand in January 2023.
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Situated less than half a mile from Interstate 95, Spark by Hilton Mystic Groton is located in the maritime town of Mystic, Connecticut. Nearby attractions include the Mystic Aquarium, the Mystic Seaport Museum, the Olde Mistick Village and the Mystic Bascule Drawbridge.
The hotel is under two miles from local shops and restaurants in Mystic’s downtown area.
Hilton has collaborated with the Distinctive Hospitality Group for the debut of Spark by Hilton. Matt Schuyler, chief brand officer at Hilton, expressed enthusiasm about this new premium economy brand, emphasising Hilton’s dedication to offering a diverse range of brands to cater to a range of travellers and occasions.
Schuyler also noted that Spark is Hilton’s fastest announcement-to-market brand in its history.
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By GlobalDataFeatures of Spark by Hilton Mystic Groton
Spark by Hilton Mystic Groton has 120 comfortable guest rooms and a seasonal outdoor pool. Key features of Spark by Hilton hotels will include:
- Retail market and complimentary breakfast: Guests can enjoy a 24-hour retail market and a complimentary breakfast featuring premium coffee, juice and a signature bagel bar with spreads.
- Versatile public spaces: The hotel offers public spaces with multi-functional seating, including communal tables and rocking chairs, providing guests with various options for breakfast, socialising or work.
- Well-equipped guest rooms: Guest rooms are equipped with practical amenities such as streamlined furniture, an open closet, an in-room refrigerator, a multi-purpose work surface and a bright bathroom.
- Modern design: The hotel features a simple yet inspired design with splashes of colour, vibrant exterior statement walls and energising artwork.
Shaping travel in the premium economy segment
Alissa Klees, brand leader for Spark by Hilton, emphasised that their approach to hospitality provides exceptional quality without compromising affordability.
The opening of Spark by Hilton Mystic Groton marks the beginning of their journey to reshape travel and disrupt the premium economy segment while expanding their customer and owner base.
Grand opening celebration
The grand opening of Spark by Hilton Mystic Groton was celebrated with a ribbon-cutting ceremony that included remarks from Matt Schuyler, Alissa Klees and Lou Carrier, president of the Distinctive Hospitality Group.
Lou Carrier expressed confidence in the Mystic/Eastern Connecticut marketplace, anticipating that the 120-room hotel will thrive.
He also noted that Hilton Honors members have shown great interest in the new brand, indicating Hilton’s innovative approach to the economy segment.
Hilton Honors and benefits for members
Spark by Hilton Mystic Groton is part of Hilton Honors, Hilton’s guest-loyalty programme. Hilton Honors members book through preferred Hilton channels and can access instant benefits, including flexible payment options, exclusive discounts and free standard Wi-Fi.
Members also have access to digital tools through the Hilton Honors mobile app, which allows them to check in, choose their room and use a digital key for room access.
