Travel and tourism company TUI Group has revealed plans to more than double its current hotel portfolio in Asia over the next three years.
The conglomerate confirmed the approval of 21 new hotels across the continent.
This expansion will bolster TUI’s portfolio to a total of 39 properties in the region, up from the current portfolio of 18 establishments across six Asian nations.
The planned developments span a diverse range of destinations, with nine hotels set to open in China; three in Thailand; two each in Indonesia, Cambodia, Vietnam, and the Maldives; and one in the Philippines.
The first new projects have been confirmed, focusing primarily on the TUI Blue brand, as well as the TUI Suneo brand, which targets budget-conscious holidaymakers and is scheduled to launch in China next year.
Additionally, a fresh construction initiative is on the horizon for ‘The Mora’ brand in Bali, Indonesia.
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By GlobalDataTUI Group chief executive officer Sebastian Ebel said: “Asia is very attractive – for TUI as a hotelier and in future also as a tour operator with package holidays as an export hit. The growing middle class, the increasing demand for high-quality holiday offers and the potential to implement sustainable tourism concepts make the region a strategic growth area for the TUI Group.”
“We are therefore tapping into new customer groups internationally, which will enable us to expand our global presence. This contributes to our goal of growing sustainably and profitably with more customers and more products. Our customer base is broadening and becoming more globally distributed. This will also make us less dependent on Europe, where the economy has recently slowed down.”
This year, TUI Group broadened its reach by inaugurating its first properties in China and Malaysia and expanding its presence in Vietnam.
The company also marked its entry into Bangkok with the TUI Blue Maduzi Bangkok and celebrated milestones such as introducing the Robinson brand in Vietnam and opening TUI Blue Berawa in Bali.
Looking ahead to next year, further hotel inaugurations are already on the agenda. These projects are set to materialise through partnerships with local entities under management or franchise agreements, solidifying TUI’s commitment to becoming a dominant hospitality player in Asia.
In June, TUI Group expanded its portfolio with the introduction of The Mora, its new luxury brand, in Zanzibar.
