Hotel occupancy rates in the United Kingdom and Ireland have returned to pre-pandemic levels, according to data from CoStar. As of February 2025, Ireland’s 12-month running occupancy was at 102% compared to 2019 figures, with the UK closely following at 100%.
Other European nations, including Spain, Italy, and Greece, reported occupancy rates at 99% of their 2019 levels.
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These findings are set to be discussed at the International Hospitality Investment Forum (IHIF) EMEA 2025, taking place from 31 March to 2 April at the InterContinental and Pullman hotels in Berlin.
The event brings together over 2,500 hospitality professionals, including more than 600 global investors.
The conference theme, “Own the Moment,” reflects the industry’s focus on navigating the evolving business landscape.
Speakers include Anthony Capuano, President and CEO of Marriott International; Sebastien Bazin, Chairman and CEO of Accor; and Julia Simpson, CEO of the World Travel & Tourism Council.
Global hospitality industry sees steady growth
In addition to the UK and Ireland, the Middle East reported an occupancy rate of 77% with an average daily rate (ADR) of US$205, while Northern Africa saw occupancy at 59% with an ADR of US$127.
Sub-Saharan Africa experienced a slight decline in occupancy to 57% but noted an increase in ADR to US$164.
The IHIF EMEA 2025 serves as a platform for industry leaders to discuss these trends and explore opportunities for growth in the hospitality sector.
