A growing number of American travellers are choosing to go alcohol-free during their vacations, prompting hotels and resorts across the United States to change how they serve their guests.
The shift comes as public health officials raise fresh concerns about the long-term risks of drinking.
Hotels see rising demand for alcohol-free options
Hotels in California and beyond are reporting increased sales of non-alcoholic drinks. At the Pasea Hotel & Spa in Huntington Beach, non-alcoholic beverage purchases rose 25% year-over-year, according to staff.
The Bardessono Hotel & Spa in Napa Valley has also launched an alcohol-free concierge service, which has been well received by guests looking for healthier alternatives.
This shift in traveller behaviour reflects broader changes in the hospitality industry. National hotel brands such as Four Seasons and JW Marriott have begun adding zero-proof wines and craft mocktails to their menus.
Airport lounges, including Delta Sky Clubs, are also expanding their alcohol-free offerings to cater to changing guest expectations.
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By GlobalDataSurgeon general’s warning highlights health concerns
The growing interest in alcohol-free travel coincides with a recent advisory from Dr. Vivek Murthy, the US surgeon general under Presidents Barack Obama and Joe Biden. In January, Murthy warned that alcohol is linked to at least seven types of cancer, including breast and liver cancer.
The advisory stated that around 100,000 cancer cases and 20,000 cancer deaths in the U.S. each year are linked to alcohol consumption.
Murthy urged for clearer labelling on alcoholic beverages and highlighted that many Americans remain unaware of the risks.
He also warned that even moderate drinking could increase the likelihood of developing certain cancers, challenging long-held beliefs about “healthy” levels of alcohol consumption.
More travellers choose ‘dry tripping’
The trend of alcohol-free travel, often called “dry tripping,” is becoming more mainstream. A 2024 survey by Hotels.com found that more than 40% of U.S. travellers planned to book a detox-style trip in the coming year.
The report also noted a 50% rise in online reviews mentioning mocktails.
Hotels across the country are responding. In Memphis, The Memphian hotel has created a dedicated mocktail menu and is offering three-course, alcohol-free dining experiences.
General Manager Bobbie Peppers said the new offerings are designed to support more mindful drinking habits and promote balance during travel.
As more Americans rethink their drinking habits, the hospitality industry is moving to offer inclusive, health-conscious options that reflect this cultural change.
