voco hotel in Dubai. Credit: Novikov Aleksey via Shutterstock.com.

Sharjah Asset Management and IHG Hotels & Resorts have announced signing a management agreement to bring the voco hotel brand to Sharjah, a city in the UAE, reported Khaleej Times.

voco is the premium hotel brand of IHG and is expected to make its debut in Sharjah in 2027.

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The 191-room hotel will be located near Sharjah Golf and Shooting Club on Al Dhaid-Masafi Road and will have easy access to Sharjah International Airport.

The hotel is expected to help boost the city’s tourism industry by attracting tourists from around the world.

It will feature an all-day dining restaurant, an advanced gym, a pool, and spa facilities, along with a 5,000ft² meeting space for business gatherings, events, and conferences.

Sharjah Asset Management CEO Waleed Al Sayegh said: “We are pleased to partner with one of the world’s leading hotel companies to launch the hospitality brand voco in Sharjah.”

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IHG Hotels and Resorts managing director for India, Middle East and Africa Haitham Mattar said: “We are delighted to collaborate with our esteemed partner, Sharjah Asset Management, for IHG’s debut in the Emirates and bring our premium brand, voco, to the city.

“This milestone is significant as we are committed to expanding our presence in key regional markets, including the UAE.

A fast-emerging tourist hub, Sharjah is with its natural and manmade landscapes and provides diverse tourism offerings.

The investment arm of the Sharjah government, Sharjah Asset Management owns four projects – Al Saja’a Industrial Oasis, Souq Al Jubail, Souq Al Hamriya, and Souq Al Haraj, reported Zawya.