Whitbread, the parent company of Premier Inn, has received planning consent from the Westminster City Council (WCC) to construct a new hotel at 5 Strand, central London, UK.
The property will fall under the hub by Premier Inn brand and feature 693 bedrooms.
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Located near Trafalgar Square, the 13-storey hotel will span more than 16,000m², making it the largest hub by Premier Inn hotel within Whitbread’s portfolio and one of the largest budget hotels in London.
The hub by Premier Inn at 5 Strand is expected to employ nearly 150 people, with a focus on hiring from the City of Westminster and surrounding inner London boroughs.
In alignment with Whitbread’s sustainability goals, the property will operate entirely on renewable power. The company aims to reach net-zero direct emissions by 2040.
The site for the new hotel was acquired as part of Whitbread’s strategy to bolster its presence in London’s competitive market.
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By GlobalDataWhitbread is investing more than £200m on this project, which includes construction and related costs.
Whitbread international property managing director Mark Anderson said: “hub by Premier Inn was launched a decade ago in St Martin’s Lane, a few hundred metres from 5 Strand. The brand has blossomed into a network of 18 popular hub hotels in Central London and Edinburgh and has become a proven model for bringing our affordable bedrooms into the most central, vibrant, and connected locations for our guests.
“5 Strand is an excellent example of how we think the hub by Premier Inn brand can evolve in Central London. It also shows how we can use Whitbread’s strong balance sheet to acquire the best-positioned, most accessible, and high-demand locations in the capital to grow our brands.
“With planning permission now secured we will move quickly to begin construction of the new hotel and deliver a true flagship location for our guests.”
Whitbread currently operates more than 100 locations within the M25 area, along with an additional 12 locations in its secured development pipeline in London.
The company is also actively seeking new sites in 40 locations across inner and outer London to expand both its Premier Inn and hub by Premier Inn brands.
