Global hotel franchising company Wyndham Hotels & Resorts has announced a partnership with the International Institute of Hotel Management (IIHM) to foster hospitality management education.

The memorandum of understanding signed between the two companies focuses on providing students with practical industry exposure and aligning the academic curriculum with current hospitality standards. 

Through this collaboration, Wyndham will contribute to the development of IIHM’s teaching and training methods.

The curriculum will be customised to meet the needs of the hospitality sector, ensuring that students are well-prepared for their future careers. Industrial training programmes, facilitated by Wyndham, will offer students hands-on experience in the field.

Wyndham Hotels & Resorts EMEA president Dimitris Manikis said: “Partnering with IIHM represents a great opportunity to shape a new generation of hospitality professionals equipped for the industry’s future needs.

“By aligning our people, talent goals and objectives with IIHM’s academic strengths, we’re not only enriching the student experience but also actively investing in the quality and capability of tomorrow’s hospitality leaders.

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“This collaboration underscores our dedication to bridging education with practical industry expertise, fostering growth and innovation in the communities and the industry we serve.”

Wyndham representatives will also engage with students directly by delivering guest lectures at IIHM. These sessions aim to provide insights into the latest trends and practices within the hospitality industry.

The partnership further extends to faculty development, with Wyndham providing operational exposure to IIHM’s teaching staff, thereby enhancing their teaching capabilities with knowledge of technologies and industry innovations. 

IIHM Hotel Schools Group CEO and founder Dr Suborno Bose said: “This partnership with Wyndham Hotels and Resorts is a testament to our commitment to providing students with the best education and industry exposure. Together, we are crafting the future of hospitality, where education meets excellence.”

In a separate development, Wyndham Hotels & Resorts has reported growth in its direct franchising business in China. Over the past five years, the company has signed nearly 600 franchising agreements in the country.