French hospitality company Accor has enlisted IDeaS, a hospitality revenue optimisation software developer, to provide global revenue management software (RMS) services.
This collaboration aims to transform Accor's commercial strategy, driving growth in revenue per available room (RevPAR) and revenue generation index (RGI) across its extensive portfolio of more than 5,600 hotels in more than 110 countries.
IDeaS will deploy a suite of advanced revenue management solutions tailored to the diverse needs of Accor's global brand portfolio.
The partnership could help revenue for Accor by aligning IDeaS' transformational capabilities with the unique requirements of Accor hoteliers.
By leveraging these solutions, hospitality company aims to create a competitive advantage and deliver superior value.
Implementing strategic pillars through IDeaS' toolsets will empower Accor's hotels to benefit from dynamic pricing, total revenue and profit optimisation, and a keen understanding of the competitive landscape.
This shift towards advanced revenue management strategies is expected to foster a robust revenue management culture within Accor's worldwide operations.
Accor premium, midscale and economy brands chief commercial officer Karelle Lamouche said: “We are driven to provide our owners and managers with the best possible solutions to achieve revenue expansion and optimal topline performance.
“As the hospitality industry evolves in response to dynamic market demands, deploying a robust and adapted hotel revenue management system secures our sustainable commercial growth, with demonstratable RevPar and RGI growth.
“The developed solution with IDeaS serves our unique, extensive and diverse brand portfolio and global footprint.”
The partnership has already demonstrated tangible benefits, as Accor has already seen growth in RevPAR and RGI in hotels onboarded to the new system.
The suite of revenue solutions provided by IDeaS is designed to cater to the specific needs of Accor and its global hotel portfolio, ensuring maximised expertise, economies of scale, and financial returns.
IDeaS stated that it stands well-equipped for future challenges with its scalability and innovation capabilities.
IDeaS co-founder and chief scientist Ravi Mehrotra said: “We are thrilled to be selected as a global partner to drive Accor’s commercial revenue platform transformation at a moment of unparalleled growth and opportunity for the company worldwide.
“In a new era of innovation and consumer and product diversification, we are pleased to bring IDeaS’ market-leading automation, pricing approach, and a singular focus on holistic revenue optimisation to Accor’s diverse brand portfolio.”
Recently, Accor teamed up with Huayu Group to introduce two of its brands, Swissôtel and Grand Mercure, on Hainan Island.
