French hospitality group Accor has further bolstered its presence in India by signing the Grand Mercure Amritsar Airport Road in Punjab.
Located in the centre of Amritsar, the property will feature 100 rooms with five suites.
The property, which is expected to open in 2026, will also feature two food and beverage venues.
The hotel will also boast a spa, a fitness centre, over 800m² of banquet space, along with contactless check-in facility.
Accor India and South Asia vice-president of development Aniruddh Kumar said: “This project marks the debut of the first Grand Mercure in the iconic city of Amritsar, which consistently attracts millions of visitors year-round, drawn by its vibrant blend of cuisine, culture and business opportunities.
“This venture underscores our shared commitment to nurturing the hospitality sector's growth in Amritsar, by ensuring guests will be treated to an exceptional array of experiences, in line with our global legacy.”
The hotel will be developed by R.V. Enterprises, known for real estate, food processing and the agro-retail sector in Punjab.
R.V. Enterprises partner Sanjeev and Kirti Chadha said: “Every Grand Mercure property invites guests to experience and celebrate the region’s unique cuisine, ceremonies and cultural elements.
“The hotel will therefore herald a new chapter for Amritsar, a city known for its rich heritage and warm hospitality.”
Currently, Accor has 5,400 properties, 10,000 dining venues, wellness centres and workspaces in over 110 countries.
It also boasts a diverse portfolio of more than 40 hotel brands, from luxury to economy.