Accor hotel brand TRIBE has achieved a milestone by expanding its global presence to 20 hotels.

An additional 40 TRIBE hotels, including Phuket and Ho Chi Minh City locations, are currently under development.

Each location is crafted to embody the essence of contemporary living, with smart spaces that promote social interaction among guests.

Accor midscale and economy global brand president Jean-Yves Minet said: “Reaching 20 TRIBE hotels is just the beginning of our journey to redefine modern hospitality.

“TRIBE hotels are design-led spaces that are smart, stylish and comfortable, providing everything that guests need and nothing they don’t. As we continue to grow, our focus remains on delivering innovative experiences, ensuring that TRIBE continues to embody contemporary living for modern travellers around the world.”

Located in the Sukhumvit district, Thailand, the TRIBE Bangkok Sukhumvit 39 hotel boasts co-working areas, a fitness centre, and the Taco Hachi rooftop bar on the 27th floor, providing guests with a blend of work and leisure facilities.

TRIBE Phnom Penh Post Office Square in Cambodia is surrounded by heritage buildings, the Mekong riverfront promenade, and the Wat Phnom temple.

The hotel features a lobby lounge with bold furniture, a flexible co-working space, the 24-hour TRIBE EXPRESS, and HEMISPHERE, a dining option on the rooftop.

On the Kuta beach strip in Indonesia, TRIBE Bali Kuta Beach combines contemporary spaces with eclectic design.

Guests can enjoy the 360° restaurant and bar, Afterglow Bar & Kitchen, which offers views of the infinity pool and beach.

In France, TRIBE Paris Clichy is located in the neighbourhood of Clichy. The hotel is known for its minimalist rooms and a Tiki-inspired rooftop bar, providing a chic and relaxed environment for guests.

TRIBE London Canary Wharf in London, UK features a fresh space, which allows guests to work, play, and unwind, all while enjoying the convenience of a central location without any unnecessary extras.

Accor Premium, Midscale and Economy global chief development officer Camil Yazbeck said: “Accor recognised the growing demand for lifestyle-based hospitality and TRIBE more than delivers on this, providing investors and owners an appealing and modern offering for hotel development. 

“By blending local vibrancy with strong design credentials, TRIBE has carved out a distinctive space that attracts both travellers and locals seeking social experiences and stylish design. For partners and owners, TRIBE offers ADR premiums and optimised space planning, resulting in high GOP margins and ultimately increasing return on equity. Furthermore, TRIBE is also well-suited for hotel conversion opportunities, which supports Accor's and our partners' commitments to responsible growth and sustainable hotel development."