Hospitality technology company Amadeus has announced the expansion of its services into the leisure travel market with the launch of Amadeus Leisure Connect.  

This new offering aims to unify and streamline hotel content distribution, connecting hoteliers and travel sellers throughout the booking process. 

Leisure Connect combines three products, namely Private Agreements, Amadeus Value Hotels, and the Amadeus Travel Platform.  

This integration is designed to deliver a more connected traveller experience, enable personalisation, and optimise distribution strategies for those selling leisure travel. 

Amadeus Hospitality Distribution vice-president Mirja Sickel said: “The key concept behind the launch of Amadeus Leisure Connect is ‘hotel selling made simple’.  

“Our aim is to leverage our experience and continued investment in innovation to make global leisure hotel distribution easy, directly connecting hoteliers and travel sellers and empowering them to optimise their distribution revenues. By expanding our services in the realm of leisure travel, we will be better able to serve the evolving needs of today's travellers.” 

For travel sellers, Leisure Connect offers the Private Agreements solution, providing real-time rates, availability, and inventory for directly contracted hotels globally.  

This feature also allows sellers to personalise their offerings with room preferences, dining options, and additional activities, thereby maximising returns. 

Amadeus Value Hotels is another component of the portfolio, offering travel sellers exclusive prepaid net rates and the flexibility to set their selling prices to optimise revenue.  

The programme includes more than 600,000 properties. 

The centralised Amadeus Travel Platform supports these solutions, streamlining the booking experience. 

Within Amadeus Leisure Connect, these components work together enabling sellers to drive profitability, optimise operations, and deliver tailor-made offerings to leisure travellers. 

For hotel providers, Leisure Connect offers inventory management, optimised pricing strategies, and ensured rate parity.  

The platform provides a suite of services, from content hosting to payment handling and innovative analytics, all aimed at attracting the leisure traveller. 

Launch partners of Amadeus Leisure Connect are claimed to value the solution for its scalability, speed to market, and ability to secure exclusive deals.  

These features are intended to help both hoteliers and travel sellers meet customer demand and optimise revenue. 

Earlier this week, online travel platform Fliggy broadened its partnership with Amadeus by joining Amadeus Value Hotels.