Auberge to run Cambridge House hotel in London’s Mayfair

The appointment was made by real estate investment and private equity company Reuben Brothers to bolster its regeneration of the Piccadilly Estate.

Claire Jenns July 12 2024

Luxury hospitality company Auberge Resorts Collection (Auberge) has been appointed to manage the new Cambridge House hotel in Mayfair, London.

The historic property opposite Green Park at 94 Piccadilly is expected to open in late 2025. The site was previously the In and Out Military Club, a private members organisation founded in 1862.

The 102-room Georgian mansion is a Grade 1-listed, Palladian-style townhouse commissioned by the 2nd Earl of Egremont in 1756. Following its reopening it will retain a private members' club, and draw on British interior design.

The property will have an open-air courtyard, a brasserie-style restaurant in its Georgian ballroom and a double-level spa fitted with hydrotherapy facilities, two heated swimming pools and seven treatment rooms.

Cambridge House is part of Reuben Brothers' £1bn regeneration of 1.3 prime acres of the Piccadilly Estate, including the residential development of One Carrington and Shepherd Market.

Reuben Brothers principal Jaime Reuben commented: "Our vision for this special property is not just to offer a new destination, but a new level of hospitality and something that London has not seen before. We chose Auberge Resorts Collection to provide a distinct and unparalleled luxury hospitality experience."

The announcement comes as Auberge reaches a point of strategic expansion in urban and European markets. The company is set to open hotels in Florence, Italy, in Santorini, Greece, and three properties in the US to add to its current portfolio of 28 hotels.

In February 2024, Auberge received investment from US merchant bank BDT & MSD Partners to further its growth.

Uncover your next opportunity with expert reports

Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close