BWH Hotels has entered a strategic partnership with Sorrel Hospitality to bolster its presence across the South Asian market.  

This initiative is expected to help the company further expand its portfolio in Bangladesh, India and Sri Lanka. 

Sorrel Hospitality is the master franchisee for the region. 

In 2019, BWH Hotels acquired World Hotels, underlining the company's dedication to offering luxury accommodation and enhancing guest satisfaction in South Asia.  

World Hotels international operations president Ron Pohl said: “I am delighted to announce a strategic leap that signifies a remarkable chapter in our journey.  

“Partnering with Sorrel Hospitality, our esteemed master franchisee, we are poised to extend our influence in the dynamic South Asian market.” 

BWH Hotels India, Bangladesh and Sri Lanka COO Atul Jain said: “We are thrilled to embark on this exciting journey of expansion of World Hotels in India, Bangladesh and Sri Lanka.  

“These countries hold immense potential in the luxury hospitality sector and this strategic move is a testament to our dedication to enhancing the presence of World Hotels in this region.” 

The move comes after the company forged a partnership with Tesla to launch electric vehicle charging stations at its properties across North America in December last year.  

Starting this year, the company plans to install Universal Wall Connectors at several hotels throughout North America. 

BWH Hotels currently has 4,300 hotels across more than 100 countries and territories around the world.  

The WorldHotels brands under BWH hotels include WorldHotels Luxury, WorldHotels Crafted WorldHotels Elite, WorldHotels Distinctive, and more.